“Your quest for fairness puts your life on hold” — I am in “the maze” for the last few weeks. And for what?! (If you have seen Jonah Hill’s Stutz (2022) on Netflix, you know what I mean by “the maze”. If you haven’t, I recommend you see it! More about that later.) So, I bought something online. The company…

And listen to yourself so you will talk — The above headline comes from the title of a parenting book. How to Talk So Kids Will Listen and Listen So Kids Will Talk is a bestselling book written by Adele Faber and Elaine Mazlish. …

#1 Your writing should feel like the smooth shell of an egg — The account director of an international advertising agency told me that I could never be a copywriter. “It requires a very special talent,” he said, “Have you published a novel? A poetry book?” I hadn’t. I went home heartbroken. But then, thanks to an ad that worked like a writing…

How you can drive urgent action by using copywriting — You are scrolling down Instagram or Twitter. You come across a compelling message about a product or a service. It sounds like exactly what you need! You get intrigued and click on the link. The content on the website is amazing and the offer is the best solution to your…

There is no story, thus no persuasion, without conflict — Have you ever seen a fussy toddler getting spoonfed their mashed vegetables while watching TV commercials? Their jaw drops and they take in the food without resistance, since they get absolutely entranced by the simple, 30-second story of the commercial. Even if it is an insurance ad that doesn’t target…

And it is not content writing — Some writers are worried that if they become a copywriter they will have to write annoying emails that sell things. They picture themselves as a car salesman and they don’t like the picture. I had the same concern when I first got hired by an advertising agency as a copywriter…

Copywriting keeps evolving. Ask ChatGPT. — I got my first job in advertising in the 1990s as the youngest person in the office. Our office didn’t have internet (yet) and I was the only person who had used it before. Everyone had a computer but some senior writers didn’t want to touch them. Notebooks and typewriters…

This article is 100 % AI generated except for the titles — How on earth did we write before ChatGPT? This is a question that’s been on my mind a lot lately, or maybe it’s just my AI-assistant who’s been thinking about it for me, either way, it’s a question worth pondering. I mean, I’m pretty sure I remember how we did…

Some remakes are better than originals — We often don’t like, or even actively hate, movies that are adapted from our favorite novels. And remakes of unforgettable films. Why does any sane filmmaker choose to recreate a beloved story knowing well that it’s like stealing our baby? …